Working with Glu has significantly accelerated our CX practise performance and results. To start up a new business unit is no easy feat, but working with subject matter experts who are agile, flexible and have intimate knowledge of the market we’re in, took strain out of the planning, design, and execution phases of our business plan. VMBO2 and Glu have a partnership of openness, and transparency which allows for creative thinking on how best we continue to evolve, in an ever-changing climate, to ensure we are servicing our customers in the best possible way.
Customer Centric. Data Driven. ROI Oriented. These are all key for a successful Customer Experience strategy.
Success today depends on how relevant and invested you are to your customer throughout their journey. And, in today’s uncertain climate, where the purchasing habits of buyers become more sophisticated and demanding, Customer Experience has become more crucial. Yet, there’s still a big gap in the experience that businesses provide.