Our Vision, Mission and Values


Our mission, within the next five years is to be the leading global channel services partner, delivering world class value propositions to our customers.


Our vision is to become the most successful privately-owned channel services business the UK and, in doing so, always remain:

– trusted by our vendors, distributors, partners & customers
– dedicated to delivery excellence
– committed to developing and supporting our people
– be known as a leader in innovation
– be highly effective, lean and fast-moving organisation


We are a values-led business built around four core principles:

Be truthful

Do the right thing, no compromise. Underpinning all our other values begins with how we treat our customers and each other. None of us are perfect. But when we make a mistake, we have the character and courage to make it right and learn from it.

Think outside the box

Innovate and get there first.
Glu works with our vendors, partners and customers to drive innovation help deliver efficiencies, build revenues, improve profit and enhance customer experience.

Deliver excellence & value

In everything, every time.
We work tirelessly to make sure that everything we deliver represents our very best for our customers.

Listen to others

When customers & colleagues need you most.
That’s when we’re at our best. Whether it’s working in challenging circumstances, assisting with breaches or high impact situations our people rise to the occasion and work with our partners for the best of their customers.